2023: What makes a great speech? - University of Wollongong – UOW (2024)

Tips on how to ace any speech from Senior Lecturer, Dr Paul Gardiner.

Public speaking is a fact of life. Whether it's for an assignment, celebration, or work presentation, it's a valuable skill to deliver a clear, succinct and impactful speech. However, this is easier said than done (ironically).

We spoke to Senior Lecturer in the Faculty of the Arts, Social Sciences and Humanities, Dr Paul Gardiner, for his advice on how to ace your next speech. With extensive experience as a secondary drama and English teacher, he has seen and given a few speeches over his time.

Dr Gardiner explains there are three important ideas that encapsulate a great speech; know your audience, provide structure and tell a story.

Know your audience

Your audience is critical for any speech - without them, you're simply a person talking to themselves. Dr Gardiner says you must first consider who you're pitching to in order to craft your speech's content.

"Every speech is really about the audience. Even if I am speaking about myself, it's not about me. It's about how my journey, ideas, experiences, and wisdom can help the people I am speaking to," he says.

You can use several techniques to ensure your audience feels included in the moment, with one being rhetorical questions.

"It's always good to refer to the people in the room. We incorporate rhetorical questions because that's a good way to involve the audience as it shows that you're not just there to talk at them," he says.

Dr Gardiner also explains that a bit of charm and humour, even at the expense of yourself, never goes astray when winning over the audience with your words. It helps to even the power dynamic, because while we want a speech to feel like a conversation, only one person can actually talk.

"That's the whole idea of buy-in. There has to be some reason for what you're saying to benefit the audience.

"Even in university assignments, including a bit of humour is a good idea as a speech is a medium different to writing, as you need to help the audience along."

Provide structure

A clear structure is critical for any good speech, and you'll notice a pattern when looking back on the best. Just like a story or essay, Dr Gardiner says a speech should have a beginning, middle and end.

"In the old days, we used to talk about the three ‘tell thems’, so tell them what you're going to say, tell them, and then tell them what you've just said," he says.

This structure adds what Dr Gardiner describes as aural signposts. They tell you where you are in the speech, where you're heading, and where you will end.

"Clearly indicating that you've got a structure to what you're about to say not only helps the listener stay on track but also shows them that you've thought this through. There is some confidence in this," Dr Gardiner says.

Providing structure can be as simple as saying, 'I am going to talk about [insert topic here] in five main points.' It shows your audience the overall argument and when you get to number five they are clear you are ready to conclude.

If you're feeling advanced, you can use a concept called the shelved idea to form structure, whereby an idea or anecdote mentioned in the beginning takes on new meaning when revisited at the end, thanks to clever points through the middle.

Tell a story

Anecdotes are critical in speeches as they help to convey your message and its deeper meaning.

"Often, storytelling comes from personal anecdotes, but they're neither random nor self-promoting. Instead, they are symbolic," he says.

Dr Gardiner references Jim Carrey's Maharishi University commencement speech as an example of great storytelling to inspire and introduce a theme, in this case courage in following a dream.

Carrey’s father chose an accounting career so he could provide security for his family, rather than pursuing his passion. He was let go from this ‘safe’ job, where Carrey learns that "you can fail at what you don't want, so you might as well take a chance on doing what you love."

"Curating anecdotes that are connected to a greater thematic understanding show that the speech is personal and authentic," Dr Gardiner says.

"Again, humour is really important here. I don't mean telling jokes or making fun of others, but instead finding the levity in your subject matter. Even in the darkest moments, you must have humour, making us hopeful, not pessimistic.”

How to handle your nerves

You've got a great story the audience will love, and you've organised your thoughts in a clear order. Now you have to say the speech outside of the safety of your head. Dr Gardiner has two tips to ensure your delivery is a success.

"The first is preparation. The better prepared you are, the more control you'll have over the content and the more confidence you'll feel in dealing with anything else that comes up," he says.

He suggests writing out high-stakes speeches, as this will also help with your structure. However, he does not recommend reading them word for word, as this is often a sign of a lack of preparation, especially in university oral presentations.

"You can have your clear notes, but you want to speak instantaneously, so there is a freshness and urgency. Reading can come across as flat," he says.

High preparation can be memorising the speech so you can deliver it naturally without notes or knowing the content well enough to speak correctly off the top of your head. Keeping in mind, you still want to take the audience on a structured journey.

Dr Gardiner's second tip, which he admits might sound obvious, is to ensure your presentation isn't the first time you speak that day. "You must warm up your voice like it's an instrument, and the best way to do that is to have a conversation, preferably an unrelated one full of humour. This will help relax your mind and body, so you're in the right headspace to speak. Often people say they are too nervous to talk - but believe me - it will calm your nerves and get your voice ready to go," he says.

2023: What makes a great speech?   - University of Wollongong – UOW (2024)

FAQs

2023: What makes a great speech? - University of Wollongong – UOW? ›

Dr Gardiner explains there are three important ideas that encapsulate a great speech; know your audience, provide structure and tell a story.

What are some examples of good speeches? ›

40 Famous Persuasive Speeches You Need to Hear
  • I have a dream by MLK. ...
  • Tilbury Speech by Queen Elizabeth I. ...
  • Woodrow Wilson, address to Congress (April 2, 1917) ...
  • Ain't I A Woman by Sojourner Truth. ...
  • The Gettsyburg Address by Abraham Lincoln. ...
  • Woman's Rights to the Suffrage by Susan B Anthony.

How to make your speech stand out? ›

Images courtesy of FAC members.
  1. Offer A Tangible Take-Home Resource. ...
  2. Know Your Expertise And Be Specific. ...
  3. Create Sticky Sentences With Adequate Pauses. ...
  4. Build In Audience Participation. ...
  5. Provide Your Contact Information. ...
  6. Incorporate Humor. ...
  7. Don't Bury The Lede. ...
  8. Limit Text And Make It Visual Instead.
Jul 26, 2018

What is a very good speech? ›

It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels.

What is the essence of a great speech? ›

The essence of a great speech is always the ability to communicate a simple message crafted to suit the chosen audience, not only through words but through the fusion of the character of the speaker and the message itself.

What are the three things that make a great speech? ›

Dr Gardiner explains there are three important ideas that encapsulate a great speech; know your audience, provide structure and tell a story.

What is the best thing to say in a speech? ›

How to start a speech in 26 ways
  1. Use a quote. One method of starting a speech and gaining the audience's attention is to use a famous or relatable quote. ...
  2. Tell a joke. ...
  3. Find a commonality with your audience. ...
  4. Ask a survey question. ...
  5. Pose a problem. ...
  6. Offer a relatable statistic. ...
  7. Tell a fictional story. ...
  8. Describe a personal experience.
Mar 10, 2023

What are the 3 B's of public speaking? ›

One of my favorite guidelines when writing or speaking is the 3Bs of Communication. Be Brief. Be Brilliant. Be Gone.

How do you make a powerful speech? ›

What you need are forethought and methodical preparation.
  1. Know Your Audience. Learn as much as possible about the audience and the event. ...
  2. Choose Your Core Message. If the core message is on target, you can do other things wrong. ...
  3. Research and Organize. ...
  4. Develop Structure to Deliver Your Message. ...
  5. Spice it Up.
Jan 11, 2013

How can I make my speech sound interesting? ›

To be memorable, a speech needs:
  1. A logical structure and progression of ideas. A speaker has to remember a speech to deliver it and the audience has to remember it to be able to think about it. ...
  2. A strong opening and conclusion. ...
  3. Simple descriptive language. ...
  4. Vocal variety. ...
  5. Appeal. ...
  6. To finish on time.

What is one word for excellent speech? ›

Well-spoken.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/well-spoken.

How do I end my speech? ›

Repeat something from the opening
  1. Set up a question at the beginning of your speech and use your ending to answer it.
  2. Finish a story you started, using the anecdote to demonstrate your message.
  3. Close with the title of the presentation – this works best with a provocative, memorable title.
Nov 6, 2017

How do you introduce yourself in a speech? ›

Hi everyone, my name is [your name]. I'm a [your job title] at [your company]. I'm excited to be here today to [explain why you're there]. You can also add a personal touch to your introduction by sharing a fun fact about yourself or by asking the audience a question.

What are the three P's of a successful speech? ›

The 3 P's of Public Speaking, namely 'Preparation', 'Practice', and 'Performance', are crucial for delivering impactful speeches. Preparation involves understanding the audience, researching the topic, and structuring the speech.

What makes a speech powerful and memorable? ›

The use of language and rhetorical devices plays a vital role in making a speech memorable. Great speeches often employ tools such as metaphors, similes, repetition, and alliteration to create a lasting impact. These devices help in emphasizing key points and making the message more relatable and impactful.

What are the 3 main points of a speech? ›

Speeches are organized into three main parts: introduction, body, and conclusion.

What are examples of speech? ›

For example, a manager who stands in front of his employees informing them of their closing tasks for the evening is technically giving an informative speech. Similarly, teachers who stand at the front of the classroom and teach their students about various topics are also giving informative speeches.

What is an example of powerful speech? ›

Lessons from Martin Luther King Jr.'s “I Have a Dream”

Martin Luther King Jr.'s iconic speech exemplifies the persuasive use of imagery and sincerity, effectively conveying a powerful message of hope and equality.

How do you start a good speech example? ›

To find out how to start a speech in an impactful manner, follow these steps:
  1. Quote a leader. ...
  2. Start with a joke. ...
  3. Introduce yourself. ...
  4. Ask a question. ...
  5. Mention an important statistic. ...
  6. Explain a problem. ...
  7. Share an anecdote. ...
  8. Tell your personal story.
Apr 8, 2023

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