How do you increase your online presence as an art business?
Tricky question, I know. 😣
In the ever-evolving digital world, it's become challenging for artists to grab attention. Let alone hit the big time, with about 20% of small businesses failing within the first year!
But don't worry: content marketing is here to help.
It's the BEST approach to get your art brand noticed online (70% of marketers wouldn't be actively investing in it otherwise).
That’s because through engaging, quality content that resonates with your target audience, you:
Educate them about the value of your work and products.
Nurture a sense of community around your art brand.
Build long-lasting relationships and loyalty with your leads.
Generate conversions and sales.
Cool, right?
From leveraging your website - and blog - to building your email list, using social media channels, and collaborating with influencers and other artists, numerous ways exist to take advantage of strategic content marketing to boost exposure.
In today’s post, you’ll learn about eight creative ideas to get your art noticed online and be ahead of the curve in your artist promotion.
Let's dive in!
Get Your Art Brand Noticed Online - Table of Contents
Get Your Art Brand Noticed Online With These 8 Content Marketing Ideas
1. Leverage Your Art Business Website
2. Start Blogging About Your Art
3. Grow an Email List
4. Use Social Media Strategically
5. Collaborate with Influencers and Other Artists
6. Ask Your Following to Promote You
7. Join Online Forums and Social Media Groups
8. Launch Your Podcast
FAQs - How to Get Your Art Brand Noticed Online
Get Your Art Brand Noticed Online With These 8 Content Marketing Ideas
To fulfill your art marketing goals and drive awareness, you need to be proactive with your brand promotion.
A thoughtful content marketing strategy will help you do this effectively, increasing your chances of getting your art brand noticed online and growing a community of devoted fans.
The following eight content marketing tactics will show you how.
Let’s go!
Believe it or not, search engines arethe #1-way internet users find new companies.
Meaning: the first page of a Google search is the most valuable space to get your art brand noticed online!
Having a website is a must. No doubt.
It’s what helps you stand out and expand your digital presence - especially if streamlined for search engines, with compelling pages (homepage, about, portfolio, contact page, etc.) and responsive UX design that enhances user navigation and interaction.
A few recommendations:
To ensure potential customers find you quickly on the web, optimize your site with relevant keywords describing your industry/offers based on the related terms users search on Google or other browsers.
Use meta tags and descriptions on each page to let search engine crawlers understand what your content is about.
Make your homepage appealing to visitors by explaining who you are as an artist, what you do, why people should care about your work, and how they can buy from you.
Include visuals whenever possible to bring life to the text-based information and create empathy with your brand.
The more high-quality your website (aka your "content house"), the more visibility, engagement, and conversions you'll get.
Blogging is a powerful way to get your art brand noticed online, show your story and artworks, and attract your ideal audience.
It drives results - 80% of bloggers confirm this - and is worth the investment!
Just think that 44% of buyers typically consume three to five pieces of content before engaging with a company - hence, creating consistent, informative content dramatically impacts the customer decision journey.
So, how do you start a successful blog?
A few tips:
Identify your target audience and their needs through thorough research (Who are you trying to reach? What sort of content do they want?).
Write informative, entertaining, relevant long-form content tailored to the readers’ interests.
Use SEO best practices to increase the searchability of your blog posts and drive organic traffic to your website.
Include visuals, personal stories, and testimonials to make your content authentic, trustworthy, and uplifting.
Embed calls to action (CTAs) in the body text to urge readers to move forward in their buyer's journey and, ultimately, buy your products/services.
With a quality blogging strategy, you'll be all set to promote your art online, reach new wider audiences, and boost brand recognition!
What better way to get your art brand noticed online than nurturing your email list?
With it, you stay connected with your audience and keep them in the loop.
But there's more!
Emails are perfect for increasing engagement, being 40x more effective at acquiring customers than social media.
The first step of a thriving email list for your art brand is to collect subscribers through your site. Create a sign-up form on your homepage and other pages, use pop-ups that appear when visitors land on certain pages, and include CTAs promoting a freebie, like an ebook or a video training, to encourage interested leads to join your art community.
From there, send out regular newsletters and updates to maintain contact with existing customers while also reaching new ones. (Interesting content like your latest achievements, upcoming exhibits, featured artworks, or behind-the-scenes will increase your emails’ open and click-through rates.)
Lastly, consider offering exclusive deals and discounts to your email list to get your art noticed and boost sales - similar incentives will make your audience feel special and more invested in your brand!
Social media works exceptionally to gain visibility and extend your reach.
But choosing the right platform, based on your goals and where your target audience is most active, is KEY to a results-driven art marketing activity.
Identify your preferred channel first. Then, focus on:
Posting new original content regularly and consistently.
Interacting with followers, art galleries, and other brands in the art world to build relationships and create conversations around your work.
Responding to comments and messages to grow an engaged community of art lovers ready to bolster you.
And don’t forget about visuals!
Sharing high-quality images and videos of your artworks with captivating captions will draw more attention, making your content memorable and inspiring.
Remember: with a targeted social media strategy in place, you’ll successfully get your art brand noticed online and trigger recognition!
Want to amplify your clout even further?
Collaborate with relevant influencers and other creatives in your niche!
Reaching out to them is an impactful method to get your art noticed online. Not only will you tap into their already established fan base, but you'll also foster mutual support.
For starters…
Find a peer with similar values, aesthetics, and an engaged audience potentially interested in your business.
Explain the benefits of a future collaboration with them via email or direct messages on social media.
Pick a joint project like a Q&A session, IG live, podcast episode, workshop, or other marketing ideas to promote each other’s art.
Brainstorm the content topics that best resonate with your shared art community.
Define the purpose and roles of both parties.
By doing so, you’ll create buzz around your brand, gaining authority in the art world and customer loyalty.
Yes, you read that right.
Asking your followers to support you is an invaluable tactic to get your art brand noticed online, create engagement, and develop long-term trust.
Look at these trending examples:
Contests: they’re a fun way for people to engage with you while giving them the chance to win something special. (You could offer one of your artworks as a prize in exchange for sharing it on their social accounts or ask them to create something related to your piece - like writing a poem inspired by one of your paintings - and then post it online with chosen hashtags to track entries easily.)
Giveaways: it’s about sending freebies like a print of your designs in exchange for people tagging friends who might be interested in following you. You could also include discounts on future orders as part of larger giveaway campaigns involving multiple steps like subscribing to your email newsletter or liking certain posts on your Instagram feed.
Challenges: they often require more effort from participants than just clicking a “share” button or tagging someone else’s account; instead, they ask users to complete specific tasks like making a drawing based on your creations or sharing a testimonial.
User-Generated Content (UGC): it’s about resharing authentic, brand-specific content published by your followers like reviews on your products, promotional posts, and other social proof content.
These creative initiatives will get your audience excited about spreading your art online!
Forums and social media groups are an exceptional place to get your art brand noticed online, promote yourself, and engage with potential customers.
There you can:
Find new audiences and bond with them.
Showcase your work and start conversations about it.
Create visibility for your personal brand.
Gain valuable feedback from the discussions you participate in.
Use Facebook and LinkedIn groups, or trending communities like Reddit, to share snippets of your artworks and give users an idea of your style. Post about one of your art blogs or a product launch linking to your website, or ask specific questions to the group to learn more about customer preferences.
Whatever you do, these platforms will be your trump card to network with your dream audience, raise awareness, and refine your offers for increased conversions.
You’re able to:
Tell your story and experience in your art career.
Share entertaining, informative content about your creative process.
Build empathy and trust with your listeners.
Bond with fellow artists, gallery owners, and other professionals through fun interviews and talks.
Your audience will be impressed with your creative content and eager to endorse your art brand!
Plus, it’s easier than ever to produce a podcast.
All you need is a mic, recording software like Audacity or GarageBand, a hosting platform like Anchor, and some basic editing skills. So why not give it a try?
Once everything’s set, promote your podcast across your site, newsletter, social media, you name it - doing so will do wonders for your art marketing efforts!
FAQs - How to Get Your Art Brand Noticed Online
How can I promote my art brand?
Promoting your art brand online requires a comprehensive strategy that includes audience research, content creation, and effective distribution.
Start by understanding who your target audience is and what they want from you. Use this information to create content tailored to their interests (blog posts, videos, podcasts, social media campaigns, etc.); then distribute it through the right channels for maximum reach.
Also, remember to measure the success of your efforts with analytics tools to refine and optimize your approach over time.
Where can I post my art to be noticed?
There are a variety of platforms to post art and be noticed.
Social media is an excellent place for easy content sharing, engagement with potential viewers, and reaching a large audience quickly. However, your website is the best choice to showcase your artworks, increase brand awareness, and attract quality leads. Additionally, you could submit your work to galleries or online art marketplaces, like DeviantArt or Behance, to get visibility among art professionals and enthusiasts.
With this in mind, you’ll set the basics of a winning artist promotion strategy!
How can I promote my art on the Internet?
Start by researching your target audience and creating consistent content that meets their interests. Use social channels to highlight your activity and connect with ideal buyers; optimize your website for search engine visibility with SEO-friendly keywords and phrases; and regularly track performance metrics with analytics tools to adjust your strategy.
These key steps will give you a leg up on scaling your art business online.
How can I get my art seen and sold?
The most profitable way to showcase your art is to build a strong digital presence that engages your ideal audience.
Focus on leveraging your website and blog. Share your original content on social media for wider reach, and identify local galleries or other art institutions for possible exhibitions and collaborations. To go the extra mile, consider hiring a content strategist to help you create thoughtful, high-converting content for your brand and audience.
You’ll market yourself more effectively this way and gain greater visibility within the creative arts community!
Use Content Marketing to Get Your Art Brand Noticed Online
There you have it, eight inventive content marketing ideas to get your art brand noticed online! 🎉
By following these strategies, you’ll:
Fulfill your audience’s desires and expectations.
Strengthen your presence and social influence.
Get more quality clients passionate about your work.
Collaborate with supportive peers and influencers.
Advance your creativity to widen exposure and win people’s trust.
Integrate them into your art marketing plan for better results, and choose the ones aligning best with your business goals.
With consistent effort, you’ll be well on your way to getting the attention, engagement, and success you desire and deserve. 😉
