Blockchain is changing the landscape of digital media ownership. Learn what blockchain is and its role in the future of digital art and design.
Blockchain technology has emerged as a driving force and instrument utilized by digital artists to reshape the way their art and creative expressions are showcased and monetized online. Blockchain is helping us explore how to unlock new possibilities for artists and organizations, and it’s important to understand what it is and the role it will play in the future of digital art and design.
Understanding Blockchain Technology
Before delving into its applications in the art world, it's crucial to grasp the fundamentals of blockchain technology. At its core, blockchain is a digital ledger that records transactions across a network of computers. Each transaction, or "block," is linked in a chronological chain.
Blockchain originally gained popularity as the supporting technology for cryptocurrencies like Bitcoin. But the application of blockchain technology has begun expanding its potential beyond just the realms of finance and crypto markets for two key reasons:
- Decentralization – Traditionally, a central source like a bank facilitates and manages monetary transactions. Blockchain, however, is decentralized with a distributed network of computers and strives to create a fairer transaction marketplace.
- Reduced Risk of Tampering – Blockchain uses cryptography when securing and creating new units, forming a chain of “blocks” that are more transparent and protected.
Blockchain’s decentralized and tamper-resistant nature offers a greater sense of security and transparency in ownership. These elements and benefits of blockchain empower it with versatility and flexibility to be used in other methods and domains like digital art.
Blockchain in Digital Art
Traditionally, artists in the digital art world constantly experience issues with copyright, ownership and authenticity verification. Digital files are easily and often duplicated and shared, leading to challenges in establishing the true origin of a piece and marginalizing the work and ownership rights of the original creator. Blockchain addresses these concerns by providing a secure and transparent system for recording and verifying ownership.
The decentralized nature of blockchain ensures that once a piece of digital artwork is registered, its record serves as a digital certificate of authenticity, eliminating doubts about the origin and offering transparency to collectors about the history of the piece.
Blockchain technology not only addresses authenticity concerns but also opens new avenues for artists to monetize their work. Smart contracts, self-executing contracts with the terms of the agreement directly written into code, offer both transparency to collectors and protections to creators monetarily. Through smart contracts, artists can embed royalty mechanisms into code, ensuring they receive their agreed upon percentage of sales whenever their work changes hands. This fosters a more equitable relationship between creators and collectors.
Artists can also “tokenize” their digital creations, representing ownership as digital assets on the blockchain. These tokens, often referred to as Non-Fungible Tokens (NFTs), allow collectors to invest in a share of the artwork.
Decentralized platforms built on blockchain facilitate the buying and selling of digital art directly between artists and collectors. These marketplaces reduce reliance on intermediaries, ensuring that a more significant portion of the sale goes directly to the artist.
Challenges and Future Developments
While blockchain technology presents exciting opportunities for the digital art world and the artists within it, challenges and threats to its growth persist. These include:
- Regulations – As the digital art industry goes through constant shifts, that means legal and regulatory compliance is also in phases of needing constant updates. Issues like taxation of assets and copyrighting need to be clarified and solidified for long-term application to digital art practices.
- Sustainability Concerns – Environmental concerns related to energy consumption and scalability issues need to be addressed. NFTs have a negative reputation when it comes to the environment due to their energy-intensive consumption, leading to carbon emissions.
- Understanding of the Technology – Blockchain in the digital art space is still in a phase of infancy, looking to break into a more mainstream position. To do so, digital artists need to become more familiar and comfortable leveraging this technology and how it works.
The industry is actively exploring solutions to these challenges and seeking new ways to foster innovation with blockchain technology.
Blockchain is embracing and offering new ways to promote sustainability across its operations. By utilizing smart contracts, companies can automate the tracking of carbon emissions throughout their operations. The information can be reported to monitoring services and made public, with the cryptographic nature of the data ensuring it cannot be falsified or manipulated.
Digital artists no longer have to go through intermediary art institutions like galleries or museums and can now interact with their audience more directly. While this sounds like a threat to the traditional art institutions, their adaptability to blockchain can keep them relevant by offering provenance verification. Collaborations between traditional art institutions and blockchain developers may bridge the gap between the physical and digital realms, further legitimizing blockchain as a catalyst for change in the art world.
As it matures, we can expect continued innovation in the integration of blockchain technology with platforms like augmented reality (AR), virtual reality (VR), generative AI and Web3 providing immersive experiences for art enthusiasts.
Leveraging SMU MACT for Your Future in Digital Art
SMU’s Master of Arts in Creative Technology (MACT) graduate program is a unique program offering students a pathway to enhance their knowledge of blockchain technology and its applications. The program is designed to help empower students and creative technology professionals with the skills and knowledge they need to advance their development in the creative tech space. Blockchain is a key component in various course curriculum in SMU’s MACT program. Learn more about SMU’s MACT program and how you can leverage blockchain in your professional development.
