Ethical Orientations: The “Golden Mean” (2024)

The basic principle of the golden mean, laid down by Aristotle 2,500 years ago is moderation, or striving for a balance between extremes. A related concept in business communication is the idea of “satisficing,” or doing a little of what everyone wants but with no one getting exactly what s/he wants, essentially a compromise between interested parties. The difference is that the golden mean is a principle of moderation intended to serve the best interest of one’s stakeholders and publics, rather than a tactic of negotiation.

Adherents of the golden mean are not expected to do what another individual or organization wants simply to pacify them, but would choose to take a moderate path rather than acting on extremes. The golden mean focuses on the middle ground between two extremes, but as Aristotle suggests, the middle ground is usually closer to one extreme than the other. For example, in the case of courage, the extremes might be recklessness and cowardice. Being closer to recklessness would be the sweet spot or “mean,” rather than being in the middle, which might represent inaction.

Similarly, in terms of organization to public communication, a communicative balance would be closer to open information and abundant communication, rather than limited information and no communication. But completely open communication is both difficult and unwise, so the golden mean is where most organizations should be.

Q: Isn’t the golden mean sort of a wishy-washy approach that tries to avoid making any waves?

Q: Is the idea of the golden mean closer to a situationalist or absolutist approach?

Next Page: Ethical Orientations: Reciprocal Favoritism or "The Golden Rule"
Ethical Orientations: The “Golden Mean” (2024)

FAQs

Ethical Orientations: The “Golden Mean”? ›

The golden mean is a concept put forward by Aristotle that asserts that virtuous moral behavior can be identified as a mean, or middle ground, between two extremes — one of excess and one of deficiency.

What is an example of the golden mean in real life? ›

Courage is a good example of this philosophy. Excess of it is considered as rash or overconfident, while its deficiency is known as cowardice. Another example on the similar lines is that of generosity, which is a mean. Excess of it will be wastefulness, whereas, deficiency will be stinginess.

What does being golden mean? ›

If you describe something as golden, you mean it is wonderful because it is likely to be successful and rewarding, or because it is the best of its kind. He says there's a golden opportunity for peace which must be seized. Synonyms: promising, excellent, valuable, favourable More Synonyms of golden.

What is the golden mean in Christianity? ›

When speaking of the Golden Rule Christianity states you should treat others how you want to be treated in return. You can find this principle in most religions, not just Christianity.

What is the golden mean in Buddhism? ›

This mean experience of blissfulness is the golden mean, the middle path that the Buddha and others have talked about. It is just that different people arrive at a different mean. This is not a passive, sedate state but a lively, pleasant state – like a nice morning.

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