The Golden Design Rules were developed by the Consumer Goods Forum, a consortium of international consumer goods manufacturing companies who combined represent more than 10% of the global plastics packaging market.
The PAC Global Golden Design Rules Essentials course will:
introduce the Golden Design Rules
explain how and why the rules were developed
unpack how the rules may affect your company
Golden Design Rules Essentials Course
The Golden Design Rules were developed by the Consumer Goods Forum to address which plastics should be primarily used for packaging and specific design elements. The purpose is to eliminate unnecessary plastics and increase the value of plastics in the marketplace.
PAC will introduce the rules explaining how and why they were developed, and how they can be applied to help you meet your goals.
The course will be instructed by Dan Lantz, who helped to develop the Golden Design Rules – and supported by Andrew Macdonald from the PAC Global team.
Custom Packaging Consulting Services
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Behavior that is rewarded is going to be repeated. Follow the “Golden Rule” - reinforce what you want, ignore what you don't want! Training is a mechanical skill.
Design rules are rules that a designer can follow in order to increase the usability of the system or product. We can these rules into three categories. Those are principles, standards and guidelines.
The most familiar version of the Golden Rule says, “Do unto others as you would have them do unto you.” Moral philosophy has barely taken notice of the golden rule in its own terms despite the rule's prominence in commonsense ethics.
Golden Rule, precept in the Gospel of Matthew (7:12): “In everything, do to others what you would have them do to you. . . .” This rule of conduct is a summary of the Christian's duty to his neighbour and states a fundamental ethical principle.
The Golden Rule doesn't really mean that you should treat someone else exactly as you'd want them to treat you … it means that you should try to imagine how they want to be treated, and do that. So when you put yourself in their shoes, ask yourself how you think they want to be treated.
“The golden ratio is all about blank space and its relation to the 'pay attention' space,” says Berndt. “There's only so much that people can take visually. This is a guiding principle to help you understand the limits of human attention so you can create something that is aesthetically pleasing.”
The Golden Rule is the principle of treating others as one would want to be treated by them. It is sometimes called an ethics of reciprocity, meaning that you should reciprocate to others how you would like them to treat you (not necessarily how they actually treat you).
The famous adage about the 'golden rule' states that “whoever holds the gold makes the rules.” In advertising that means of course that the advertiser should make all the rules.
For example: If you want people to be polite to you, then you should be polite to them. (positive form) If you don't want people to be rude to you, then you shouldn't be rude to them.
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PAC will introduce the rules explaining how and why they were developed, and how they can be applied to help you meet your goals.
