Lots of Saves on Zillow But No Showings: Possible Reasons Why (2024)

Are you perplexed about all the ‘saves’ popping up on your Zillow real estate searches? Are you wondering how many of those saves validate your pick?

If you’re selling a home, you might want to know what those bookmarks mean.

Fret not; we’ve got you covered! We will get down to business, unveiling the magic number of saves that signifies a good find on Zillow.

After all, in this bustling world of real estate, understanding where you stand amidst thousands of users can give you a decisive edge and ensure you’re doing things right.

So, get set as we delve deep into simplifying Zillow saves and helping make your property search more effective. Buckle up for an informative ride through the exciting world of real estate benchmarking!

While there is no specific threshold for the number of saves on Zillow that can be deemed “good,” a higher number of saves generally indicates a higher level of interest from potential buyers. However, it’s important to note that saves alone may not guarantee showings or indicate genuine buyer intent.

Other factors, such as proper listing price, presentation, and marketing efforts, attract buyers. It is advisable to consult with a real estate agent for personalized insights into your specific market and listing conditions.

Understanding Zillow’s Save Feature

Zillow’s save feature is a convenient tool that allows users to mark and save listings they are interested in. When you come across a house that catches your eye, perhaps with the perfect location, an attractive price, or the ideal layout, you can hit the save button to add it to your list of saved properties. This feature serves as a virtual bookmark, enabling you to access and review these properties later quickly.

The save feature on Zillow allows potential buyers to keep track of appealing properties, creating a sense of organization and convenience. You can think of it as creating a curated collection of properties that meet your criteria and pique your interest.

However, it’s essential to note that not all saves on Zillow necessarily indicate genuine buyer interest. While some saves may represent serious consideration and intent to schedule showings, others might serve different purposes. Many users also save listings for browsing or design ideas or to keep track of price fluctuations in certain areas.

It’s crucial to examine the saves metric with a discerning eye. It may not always accurately reflect genuine interest from potential buyers. Home sellers need to understand this.

Zillow Saves Don’t Guarantee Showings

In addition, just because a listing has been saved numerous times doesn’t guarantee an influx of showing appointments. While there is a correlation between the number of saves and selling success in some cases, it doesn’t translate into guaranteed showings or offers.

Despite many Zillow saves, there could be various reasons showings are not occurring. There could be incomplete property information, lackluster photography, overpricing, or necessary repairs.

For instance, you listed your home online and saw an impressive number of saves within the first week. This might lead you to believe many potential buyers are interested in your property. However, despite the substantial Zillow saves, you’re not receiving showings as anticipated.

In such a situation, it’s essential to investigate further and consider factors beyond saves alone that could impact showing appointments.

Working with a reliable real estate agent can help you navigate the complexities of interpreting saves on Zillow. Realtors can help you understand their significance within the context of your listing. They can provide insights into other critical metrics and offer guidance on optimizing your listing for better results. They also help address any underlying issues hindering showings.

• According to a 2022 study, homes with more than 40 saves in their first week on Zillow were likely to sell at a price higher than their original listing.
• Despite this, research indicates that the correlation between the number of saves and actual showings or purchases is inconsistent due to factors such as recreational browsing.
• Furthermore, a separate analysis showed that even listings with many views (1000+) and significant saves (30+) can experience no showings within 24 hours.

How it Works

When you come across a listing on Zillow that captures your attention, tapping the save button is incredibly straightforward. Doing so will add the property to your saved home’s list. It can then be easily accessed through your Zillow account. This feature allows you to keep track of the properties you’ve saved and review them at any time.

The save feature also provides additional functionality beyond simple bookmarking. With this feature activated, Zillow can send notifications regarding price changes or other updates related to the saved properties. These notifications help you stay informed about developments that may impact your interest in a particular listing.

Furthermore, Zillow’s save feature enables users to organize their saved properties into folders or categories. This organizational aspect is beneficial when conducting a real estate search in multiple areas or considering properties with different characteristics.

By creating folders based on location, budget, or any other criteria that matter to you, you can maintain structure and easily retrieve relevant listings when needed.

Let’s say you are searching for a new home in two neighborhoods. With the save feature on Zillow, you can create separate folders for each area and save the corresponding listings in their respective folders. This way, when it comes time to analyze and compare the properties in each neighborhood, everything is neatly organized and readily accessible.

User Intent

Are you wondering why you have many saves on Zillow but no showings?

When users turn to Zillow for their real estate search, they have various intentions and goals. Understanding the user intent behind the “saves” feature can provide valuable insights into how people interact with listings on Zillow. The user intent here typically revolves around two main aspects: interest and engagement.

Users save listings on Zillow for a multitude of reasons. Some may be actively searching for a new home or investment property and want to keep track of appealing properties. Others may be in the early stages of their search, saving listings to compile a shortlist for later review.

Additionally, potential buyers might save properties as they continue to weigh their options and compare different homes.

Notably, “favorites” on Zillow do not necessarily indicate an immediate intent to purchase. Instead, they show interest and engagement with a particular listing. Users may save multiple listings over time as they refine their preferences or gather more information about the local market.

Understanding user intent when saving Zillow listings will help set realistic expectations and provide meaningful benchmarks for evaluating the number of saves on your listings.

Interpreting Saves on Zillow – A Benchmark

Now that we appreciate the user intent behind saving listings on Zillow let’s dive into interpreting the number of saves and establishing a benchmark for what can be considered “good.”

Remember that there isn’t a universally fixed threshold for what constitutes a good number of saves; it varies depending on several factors.

One crucial factor is the local market dynamics. Real estate markets can differ significantly from one area to another. Some locations have high demand and fierce competition, while others experience slower activity.

In a hot seller’s market, where inventory and demand are low, it’s not uncommon to see listings with numerous favorites. Conversely, in a buyer’s market, where there’s more inventory available, the number of saves may be relatively lower.

Another factor to consider is the type of property and its target audience. Different types of properties attract distinct buyer segments with unique preferences.

For example, a luxury penthouse in a bustling city center might have a separate savings benchmark than a suburban family home or a rural vacation property.

Moreover, the listing’s position in the sales cycle should be considered. Newly listed properties may generate initial interest and receive more bookmarks. At the same time, those on the market for an extended period might accumulate more Zillow saves as buyers continue to explore their options.

Don’t Overthink Bookmarks When You Just Listed Your House

It’s important not to rely solely on the number of saves to indicate success or demand for a listing. Instead, consider it as one piece of the puzzle alongside other metrics like views, inquiries, and, ultimately, offers made.

For instance, let’s say you’re selling a charming single-family home in a competitive neighborhood. If similar listings in that area typically have around 50-60 saves on Zillow, having 40 bookmarks could still be considered good since it aligns with market expectations.

It’s crucial to remember that there might be instances where a listing has fewer “favorites” but receives many inquiries or even multiple offers. This showcases that some buyers might skip the saving step altogether and directly reach out to agents or submit bids based on their immediate interest.

There is no Zillow saves-to-offers ratio.

Cases Involving High Save Counts

Sometimes, you might come across listings with exceptionally high save counts on Zillow. These instances indicate a significant level of interest and highlight certain factors that attract potential buyers to a particular property.

For example, homes in highly desirable areas such as San Jose, Calif., San Francisco, Seattle, Portland, Ore., Dallas, and Detroit tend to receive more Zillow favorites in their first week on the market. This increased interest can be attributed to high demand, competitive housing markets, and attractive property features.

Listings that accumulate 30 or more favorites during their first week on the market typically sell in fewer than two weeks. Moreover, more than 50% of homes that receive 40 or more favorites during this timeframe sell above their initial list prices. These statistics indicate that high save counts for listings often translate into quicker sales and even the potential for selling above the list price.

It’s essential to acknowledge that these high save counts are not solely dependent on location; they can also vary based on other factors such as the presentation of the listing, quality of photographs showcasing the property, accurate and complete listing information, and virtual tour availability. All these elements create a positive and engaging experience for potential buyers.

By understanding the characteristics of cases involving high save counts, sellers can gain insights into what attracts buyers to Zillow and effectively strategize their marketing efforts to maximize exposure and generate interest.

It’s crucial to note that high save counts indicate market competitiveness and buyer interest. However, they should be considered alongside other factors when setting realistic expectations for a successful real estate transaction.

Factors Influencing Zillow Save Counts

When browsing for homes on Zillow, it’s common to see listings that have accumulated many favorites. However, understanding the factors influencing these save counts is crucial to interpreting their significance.

Several vital elements can contribute to a higher number of bookmarks on Zillow.

Appealing Property

The first factor to consider is the appeal of the property: its location, size, amenities, and overall attractiveness. Homes with unique features or desirable characteristics tend to attract more attention and increase the likelihood of being saved by users.

For example, a beautifully renovated kitchen or a backyard oasis can capture the interest of potential buyers. This naturally leads to more Zillow saves.

Accurate Pricing

Another important aspect is pricing. Well-priced listings often generate higher save counts as they are perceived as favorable deals in the market. Buyers typically save homes that fit their budget and offer good value for their money.

While Zillow is an excellent site, if you used their Zillow estimate for pricing, you’ve likely made a mistake.

Great Photography and Virtual Tours

Professional photography and virtual tours also play a vital role in attracting and engaging potential buyers. High-quality images showcasing the property’s best features or virtual tours that allow buyers to explore the home from every angle create a visually appealing experience.

This, in turn, increases the likelihood of saves as users are more compelled to remember and revisit such listings. When sellers have staged their homes well, it is usually reflected online with increased viewings.

Exceptional Realtor Marketing

Furthermore, marketing efforts by agents can significantly impact save counts. Real estate agents who effectively promote their listings through social media or marketing on the best websites can generate more visibility and interest in a property.

This increased exposure may result in higher save counts as potential buyers are directed to save the listing for future consideration. Picking a top-rated real estate company and agent becomes vital for more home viewings.

Local Real Estate Market Conditions

Lastly, it’s worth noting that market conditions can influence save counts on Zillow. In competitive markets where inventory is low, and demand is high, properties may receive an influx of saves due to limited options available to buyers.

Now that we’ve explored the factors that can influence Zillow save counts let’s dig deeper into the relationship between saves and showings and how to make sense of the data.

What factors determine the average number of saves for properties on Zillow?

A combination of factors determines the average number of saves for properties on Zillow. This includes the location, price range, property type, and market conditions. Properties in desirable areas or at attractive prices tend to receive more viewings.

Factors such as a competitive market or high demand can influence the average number of favorites. According to Zillow’s data from 2022, the national average number of saves for properties was around 18, but it varied significantly based on different regions and property characteristics.

How can real estate agents or sellers increase the number of saves on their listings?

Real estate agents or sellers can increase the number of saves on their listings by focusing on the quality of their listings and optimizing them for optimal visibility. This includes having professional photos, accurate and compelling descriptions, and highlighting the property’s unique features and selling points.

According to a study by Zillow, listings with high-quality photos receive 137% more saves than those without. Using a professional photographer is crucial.

Additionally, promoting the listing through social media channels and targeting specific buyer demographics can help increase save count and potential interest in the property. A real estate agent should use Facebook, Linkedin, Pinterest, and X for increased viewings.

Are there any benchmarks or industry standards for what is considered a good number of saves on Zillow?

While there are no official benchmarks or industry standards for the number of saves on Zillow, a good number would depend on individual preferences and market conditions.

Some factors to consider could be comparing the number of favorites to similar properties in the area, the average number of saves for listings within a specific price range, or even looking at the trend of increasing or decreasing saves over time.

Ultimately, it is essential to focus on finding a property that meets your needs rather than placing too much emphasis on the number of saves.

Do certain types of properties or locations tend to have higher numbers of saves on Zillow?

Yes, certain types of properties and locations tend to have higher numbers of saves on Zillow. In popular cities or desirable neighborhoods, properties with unique features such as a backyard, balcony, or updated kitchen tend to attract more people.

According to Zillow’s data, homes in urban areas like New York City and San Francisco often receive more bookmarks compared to rural areas. Similarly, properties near amenities like parks, schools, and shopping centers tend to have higher savecounts as they appeal more to potential buyers.

How does the number of bookmarks impact the value or desirability of a property?

The number of favorites on Zillow can impact the value and desirability of a property. A higher number of saves indicates a higher level of interest from potential buyers. This can increase competition and potentially drive up the property’s price via a bidding war.

According to Zillow, properties with more than 30 saves tend to sell faster. They also go closer to their listing price than those with fewer saves. Additionally, a high number of saves can also imply that the property stands out among other listings. The activities can make it more desirable to potential buyers.

About the Author: The above Real Estate information on how many saves on Zillow are good was provided by Bill Gassett, a Nationally recognized leader in his field. Bill has expertise in mortgages, financing, moving, home improvement, and general real estate.

Learn moreabout Bill Gassettand the publications he has been featured in. Bill can be reached via email atbillgassett@remaxexec.comor by phone at 508-625-0191. Bill has helped people move in and out of Metrowest towns for the last 37+ years.

Are you thinking of selling your home? I am passionate about real estate and love sharing my marketing expertise!

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