Valuation Multiples for a Small Business - Peak Business Valuation (2024)

Mar 28, 2024 | Business Appraisal, Business Valuation, Small Business, Valuation Multiples

The United States has the largest economy in the world. This could not be true without small businesses. Studies show that over 99% of all businesses in America are considered small businesses. Operating a small business can be very rewarding. If you are preparing to buy, grow, or sell a small business, it is beneficial to learn how to value a small business. This includes understanding valuation multiples for a small business. As a professional business appraiser, Peak Business Valuation specializes in valuing small businesses using valuation multiples. If you have any questions about valuing a small business, schedule a free consultation with Peak today!

See also How to Value a Small Business.

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Valuing a Small Business

When valuing a small business, there are many factors to consider. This can be a complex process. To understand how to value a small business, it is best to receive a business valuation. If you are looking to buy a small business, a business valuation can help you determine a fair purchase price. If you are selling a small business, a business appraiser can help you set a reasonable listing price. In addition, business appraisers assess the risks and opportunities of your small business during a business valuation. This information can help you take steps to increase the value of a small business.

Valuation experts may use various valuation approaches when valuing a small business. The market approach is one of the most common small business valuation methods. This approach relies on valuation multiples to compare a small business to similar competitors. In this article, we discuss common valuation multiples for a small business. Keep in mind, that this is only a guide. To know which multiples apply to your small business, obtain a business valuation.

Peak Business Valuation is happy to help! As a professional business appraiser, we value thousands of small businesses throughout the country. Peak can provide you with a business valuation for a small business. Additionally, we can discuss any questions you have about valuing a small business. Schedule a free consultation with Peak Business Valuation today!

Valuation Multiples for Small Businesses

The following image displays common market multiples for small businesses. Please note that these numbers are only averages. As such, they may not be suitable for your small business. To learn what multiples for a small business are best, receive a business valuation. Peak Business Valuation is here to help. Schedule a free consultationto get started.

Valuation Multiples for a Small Business - Peak Business Valuation (2)

Disclaimer: These multiples are for educational purposes only. As such, the information provided does not constitute valuation advice. These multiples do not represent the valuation opinion of Peak Business Valuation or its valuation professionals. Instead, seek the guidance and advice of a qualified business valuation professional about any matter in this article.

What is a Valuation Multiple?

Valuation multiples are financial ratios. They calculate the value of a small business by comparing its financial performance to that of similar companies on the market. For example, the SDE multiple is common when valuing small businesses. The SDE multiple measures the value of a small business based on its seller’s discretionary earnings. Valuation experts assess the SDE multiples of similar businesses to determine an accurate range of value for the small business.

For instance, a small business has $195,000 in SDE. If it transacts at a 1.68x SDE multiple, the small business would have an implied value of $327,600 ($195,000 times 1.68x). On the other hand, a 1.96x multiple would suggest that the value of the company is $382,200 ($195,000 times 1.96x).

Peak Business Valuation, business appraiser, regularly helps individuals looking to buy, grow, or sell a small business. When valuing a small business, our valuation experts often work with valuation multiples. In the following paragraphs, we share an average range of valuation multiples that small businesses may transact at. Since each business is unique, the value range may vary between businesses. Below, we highlight SDE, EBITDA, and REV multiples for small businesses.

SDE Multiples for a Small Business

Average SDE Multiple range: 1.5x – 3.0x

Small businesses generally transact between an SDE multiple range of 1.5x – 3.0x. Business appraisers apply the multiple to a small business’s SDE to determine an implied value. The equation is as follows.

SDE X Multiple = Value of the Business

For example, a small business generates $400,000 in seller’s discretionary earnings and transacts at a 2.10x multiple. In this case, the value of the small business is about $840,000.

$400,000 X 2.10x = $840,000

Valuation analysts at Peak Business Valuation often use SDE multiples when valuing a small business. To determine a small business’s SDE, valuation analysts add any expenses that may not be incurred by the new owner to the small business’s operating profit. Some common adjustments include non-related business expenses or non-recurring, personal expenses, and a fair owner’s compensation. This helps business appraisers determine the small business’s cash flow potential. This is critical when valuing a small business.

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EBITDA Multiples for Small Businesses

Average EBITDA Multiple range: 3.00x – 5.00x

The average EBITDA multiples for a small business typically fall between 3.00x – 5.00x. Valuation experts apply the multiple to the company’s EBITDA to determine its fair market value. See the calculation below.

EBITDA X Multiple = Value of the Business

Suppose a small business receives $250,000 of EBITDA. If the business transacts at an EBITDA multiple of 3.95x, the company is valued at $987,500.

$250,000 X 3.95x = $987,500

EBITDA multiples represent a business’s earnings before interest, taxes, depreciation, and amortization. Using this multiple helps calculate a small business’s return on investment (ROI). Valuation experts often use EBITDA multiples for small businesses since they help normalize differences. Normalized ratios also provide a more accurate projection of a small business’s future cash flows.

REV Multiples for a Small Business

Average REV Multiple range: 0.50x – 2.00x

Small businesses typically transact between an average revenue multiple range of 0.50x – 2.00x. Business appraisers can determine the implied value of a small business by multiplying the company’s revenue by the multiple. See the following equation.

Revenue X Multiple = Value of the Business

For instance, a small business generates $1,500,000 in revenue. If it transacts at a 0.72x multiple, the small business is worth approximately $1,080,000.

$1,500,000 X 0.72x = $1,080,000

REV multiples reflect the total amount of revenue a small business generates. At Peak Business Valuation, our valuation experts often rely on the cash flow multiples – SDE and EBITDA. However, the expert will determine which methods and multiples are best for your small business as part of a small business valuation.

Summary

Understanding how to use valuation multiples is beneficial whether you are preparing to buy, expand, or sell a small business. To determine which multiples are ideal for your business, receive a business valuation for a small business. As part of a business valuation, a business appraiser calculates the fair market value of a small business. In addition, they may highlight the small business’s strengths and weaknesses. This information is important and can help business owners understand how to maximize the value of a small business.

Peak Business Valuation, business appraiser, regularly works with small businesses. We can provide you with a small business valuation. Peak is also happy to answer any questions you may have about valuation multiples for a small business. Start now by scheduling your free consultation with Peak Business Valuation below!

Be sure to also check out Valuing a Small Business and How to Value a Small Business.

Schedule Your Free Consultation Today!

Valuation Multiples for a Small Business - Peak Business Valuation (2024)

FAQs

Valuation Multiples for a Small Business - Peak Business Valuation? ›

Average REV Multiple range: 0.50x – 2.00x

What is a reasonable EBITDA multiple for a small business? ›

The following are some common valuation multiples for small businesses: Retail: 0.5 – 1.5 times EBITDA. Restaurants: 0.5 – 2.0 times EBITDA. Manufacturing: 0.5 – 3.0 times EBITDA.

What is the best multiple for valuation? ›

P/E is one of the most commonly used valuation metrics, where the numerator is the price of the stock and the denominator is EPS. Note that the P/E multiple equals the ratio of equity value to net Income, in which the numerator and denominator are both are divided by the number of fully diluted shares.

How much is a business worth with $1 million in sales? ›

The Revenue Multiple (times revenue) Method

A venture that earns $1 million per year in revenue, for example, could have a multiple of 2 or 3 applied to it, resulting in a $2 or $3 million valuation. Another business might earn just $500,000 per year and earn a multiple of 0.5, yielding a valuation of $250,000.

What is a 5x business valuation? ›

A company with a 5x multiple implies an annual future return of 1/5, or 20% per year. So a buyer who is ready to pay $3 million for Business A is expecting an annual rate of return of 33%, assuming the business continues to generate $1 million each year.

What is a good sde multiple? ›

A “good” SDE multiple varies by industry and business size. Generally, for small businesses, multiples range from 1-4x SDE. However, factors like growth trends and market demand can influence this multiple.

What is the most common multiple for valuation? ›

The most common multiple used in the valuation of stocks is the P/E multiple. It is used to compare a company's market value (price) with its earnings. A company with a price or market value that is high compared to its level of earnings has a high P/E multiple.

How much is a business worth with $3 million in sales? ›

Main Street Deals (Sub $3m Revenue)

Companies with under $3m in sales will typically sell for 2.5 – 3.5 X their discretionary earnings (total cash the owner could take out of the company). Smaller companies that are even more owner-reliant will even be lower than that.

What is the valuation multiplier for small businesses? ›

Average SDE Multiple range: 1.5x – 3.0x

Small businesses generally transact between an SDE multiple range of 1.5x – 3.0x. Business appraisers apply the multiple to a small business's SDE to determine an implied value.

How much is a business worth with $500,000 in sales? ›

Use Revenue or Earnings as Your Guide

For example, if the industry standard is "three times sales" and your revenue for last year was $500,000, your revenue-based valuation would be $1.5 million. Multiplying your earnings, or how much your business makes after subtracting its costs, is another valuation method.

How much is a business worth with 200k sales? ›

A business will likely sell for two to four times seller's discretionary earnings (SDE)range –the majority selling within the 2 to 3 range. In essence, if the annual cash flow is $200,000, the selling price will likely be between $400,000 and $600,000.

How much is a business worth that makes 100k a year? ›

Factors affecting small business valuation

Thus, buyers have to approach the deal as if they are purchasing a job. Businesses where the owner is actively-involved typically sell for 2-3 times the annual earnings of the company. A business that earns $100,000 per year should sell for $200,000-$300,000.

What is the valuation of a company if 10% is $100000? ›

The Sharks will usually confirm that the entrepreneur is valuing the company at $1 million in sales. The Sharks would arrive at that total because if 10% ownership equals $100,000, it means that one-tenth of the company equals $100,000, and therefore, ten-tenths (or 100%) of the company equals $1 million.

What is a fair business valuation? ›

“The amount at which a property would change hands between a willing buyer and a willing seller, neither being under any compulsion to buy or to sell, and both having reasonable knowledge of relevant facts.”

What is the best business valuation formula? ›

To accurately ascertain a business's value efficiently, calculate its total liabilities and subtract that figure from the sum of all assets—the resulting number is known as book value. This approach to calculating company worth takes into account both existing assets and any outstanding liabilities.

How many times profit is a small business worth? ›

Generally, a small business is worth 1-2 times its annual profit. However, this number can be higher or lower depending on the circ*mstances. If the business is in a high-growth industry, for example, it may be worth 3-5 times its annual profit.

What multiple do most small businesses sell for? ›

Common multiples for most small businesses are two to four times SDE. Common multiples for mid-sized businesses are three to six times EBITDA. Method #2 – Comparable Sales Approach.

Why is SDE higher than EBITDA? ›

Because seller's discretionary earnings has your salary, benefits, and one-time events added back, it's higher than your EBITDA. And because SDE is higher, normal SDE multiples are lower than EBITDA multiples.

What is a typical EBITDA multiple for valuation? ›

An EV/EBITDA multiple of about 8x can be considered a very broad average for public companies in some industries, while in others, it could be higher or lower than that. For private companies, it will almost always be lower, often closer to around 4x.

What is the formula for startup valuation? ›

There are two formulas you'll use to worked toward your valuation: Anticipated Return on Investment (ROI) = Terminal Value ÷ Post-Money Valuation. Post-Money Valuation = Terminal Value ÷ Anticipated ROI.

How to value a private company? ›

A common way to value a private company is by using the Discounted Cash Flow (DCF) or a Comparable Company Analysis (CCA), and by taking into account factors such as financial performance, growth prospects, industry dynamics, and risk factors.

What is a healthy EBITDA multiple? ›

The EV/EBITDA Multiple

The enterprise-value-to-EBITDA ratio is calculated by dividing EV by EBITDA or earnings before interest, taxes, depreciation, and amortization. Typically, EV/EBITDA values below 10 are seen as healthy.

What is a good EBITDA margin for a small business? ›

A good EBITDA margin is relative because it depends on the company's industry, but generally an EBITDA margin of 10% or more is considered good.

Is a 50% EBITDA good? ›

An EBITDA margin falling below the industry average suggests your business has cash flow and profitability challenges. For example, a 50% EBITDA margin in most industries is considered exceptionally good.

Is 30% a good EBITDA margin? ›

A good and high EBITDA margin is relative to the organization's industry. For example, in the tech industry a company that has a higher EBITDA margin can be around 30% to 40%, while in other industries, like hospitality, a good EBITDA margin might be closer to 10% or 20%.

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