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Sabyasachi Sengupta
Sabyasachi Sengupta
Behavioural Change Expert & Speaker. 15yrs in banking & change initiatives. Teaches organizations to embrace change with energy, humour & humanity, overcoming resistance for future-ready team
Published Jun 29, 2022
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I still remember my first speech I gave at Toastmasters, which was about introducing myself. The question running in my head was: what can I say and what cannot?
I ended up writing a 600 word speech that contained all the information about myself. The feedback I was given was, "Too many details, as a result, nothing sticks."
This scenario was brought to light at work when I saw that my coworkers and I were going into great depth when presenting a topic. The results were the same; too many details, thus nothing sticks.
But how do you decide what to leave out when every point is important and relevant?
I got the answer to the question in 2014. I call it the "Rule of Three".
What is this "Rule of Three"? It's a magic trick. Always choose 3 main things to focus on when presenting or speaking. Why 3? Because more than 3 is too much and less than 3 is too little.
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3 is the golden number that creates the right impact, recalls value, and gives you room to be creative. Let's see how we can do that.
1. Make it Memorable: The “Rule of Three” is the one element that all well-known speakers and leaders have in common when it comes to their talks.
When you can use word play in the message, it becomes memorable and helps the message stick. “The Rule of Three” helps you with this. Do you remember the famous saying, "Of the people, by the people, and for the people"?
2. Make it Impactful: There is a trick in the "Rule of Three" to make your point more impactful. Always try to use this format: Good-Better-Best. Make the last point the strongest argument. This is the point people or the audience will remember.
3. Make it Humorous: The last trick is to use the "Rule of Three" to create humour. By adding a surprise element, you can make your audience chuckle. Use the "Good-Better-Twist" format to do that.
The third point is a surprise twist that no one anticipated, and your audience will laugh at it. For example, "all good things on earth are either illegal, unhealthy or married to somebody else."
My own favourite "Rule of Three'', used in my humorous speech, was, "The Netherlands gave 3 things to every expat, Cheese, Bitterballen and a friend called Jan".
The "Rule of Three" makes your speech and you memorable, funny, and impactful. Try using this and let me know what changes it brings to your speaking or presentation.
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4 Comments
Irina Musuc
Transformational coach | Corporate trainer | Speaker | Heart-centred Leadership | Wellbeing advocate | Engineer of human souls 👩🏻🔬
1y
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Love this tip, Saby! When you generate content on social media like LinkedIn, the rule of three works perfectly! Here are my 3 points for LinkedIn content. 1. Stand out! 2. Reach out! 3. Help out!
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Philipp Humm
Unleash The Storyteller Within You | 2x Bestselling Author, Speaker & Coach | TEDx
1y
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Love this, Sabyasachi Sengupta 👏. Simple, but powerful reminder to use 3 arguments anywhere possible in your speech!
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Pushpendra Rathi
Advisor | Microsoft Sentinel | ArcSight | Cyber Defense at DXC Technology
1y
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"The Netherlands gave 3 things to every expat, Cheese, Bitterballen and a friend called Jan".Jan Terpstra Jan Husselson, CISSP Jan-Albert Kok 😂 😃 ❤️
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SUNAND SHARRMA
1y
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i like the examples , will use it , in future :)
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