Tell it like it is
Tell it like itis
Imagine if you walked into an elevator and the leader of your local council is stood there - what would you say? Whether you’re the CEO of a large theatre, an individual artist or a music teacher, we’ve put together three lines that you can use to talk about the value of public investment withanyone.
What tosay
You might want to tweak these facts so they’re right for you, but here’s a good startingpoint:
- Art and culture contributes £10.6 billion to the UK economy - the UK has a creative economy worth £27bn and culture brings £850m to UK, through tourism, each year. Share our tweet>
- Arts and culture help tackle social injustice - theatres, museums, galleries and libraries are the beating heart of our towns and cities. Not only do they bring prosperity, they bring communities together and make life worthliving.
- Our creative industries are successful throughout the world - our leading cultural institutions are a calling card worldwide and have important trading links from the US or Germany to China and South Korea. Last year our National Portfolio Organisations earned £57mabroad.
You can find even more facts to share from our researchbelow.
Where to sayit
Make sure you’re sharing this information as far and wide aspossible:
- Add them to your website andprogrammes
- Make sure they’re featured within your press releases - or at the end as yourboilerplate
- You can also make sure every member of staff has this information - along with any artists or talent you’re placing in front of themedia
The evidence
Photo by Apples and Snakes – Crowd at Rallying Cry. Photo (c) Suzi Corker
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Move to step 2 - Create your story
Move to step 2 - Create your story
You’re in a great position to make the case for art and culture. You will have lots of stories to tell about how your work positively impacts people’slives.
