The last principles we'llexplore are movement and rhythm. 0:00
I think you'll find thatthey're closely related. 0:04
Movement is a principle thatcan guide the viewer's eye. 0:07
I've mentioned the idea of guidingthe viewer's attention previously. 0:11
And for the most part,this could be considered movement. 0:15
A colorful button with an odd shapemight grab the viewer's attention, but 0:19
that's not really the best example. 0:23
Let me show you. 0:26
Movement is typically created when thereare strong diagonals in a composition. 0:27
This could come in the form of lines,or the lines and 0:34
directionality of the movementcould be implied. 0:39
A more literal example might be a blurryphotograph of a person running, 0:43
or movement lines in a comic book,or an illustration. 0:49
But even landscape paintings ora website can have movement. 0:54
Mountains or perspective linescould sweep across a landscape and 0:59
draw your eye inward toward the center. 1:03
This is a multiple exposure photographof the artist Marcelle Duchamp. 1:06
And notice how the linesbetween the copies 1:13
sort of vibrate andthe strong diagonal from the upper left 1:17
to the lower right guidesyour eye down the image. 1:23
Speaking personally I find that a lotof software interfaces tend to ignore 1:27
movement, because they use so manyhorizontal and vertical lines on a grid. 1:32
But if you're creating an exciting landingpage where you're trying to persuade 1:38
user decisions, you probably wantto break away from the grid and 1:44
throw in some diagonals to guide the eye. 1:48
There is of course the more literaldefinition of movement where page elements 1:52
can be animated. 1:56
But movement, as a principal of art and 1:58
design, is more about creating the feelingof movement from a still image. 2:01
Rhythm is the lastprinciple we'll explore. 2:07
And it's somewhat related to movement. 2:11
Rhythm is created when an element orprinciple shows up multiple times. 2:14
A repeated shape, repeated colors,or stripes created with lines. 2:19
All can indicate rhythm. 2:25
It's called rhythm because whenthe elements are evenly spaced or 2:28
grouped together in a pattern, 2:32
it can almost look like a tempo in a song. 2:34
Rhythm can be used tocreate a sense of movement. 2:37
Stripes and patterns have a tendencyto move the eye across the canvas, 2:41
and create a sense of excitement. 2:46
If you look at this op artpainting by Bridget Riley, 2:49
it can feel like the squaresare going inwards and 2:52
outwards, almost likethe image is breathing. 2:57
There's a lot more to learn about theelements and principles of art and design, 3:01
but that covers the basics. 3:06
As you learn more about design, or 3:08
if you ever get stuck, I encourageyou to think back on these ideas. 3:11
Think about how you can use basic shapes,lines, and 3:16
colors to mix up your ideas andcreate something fresh and new. 3:20
You never know what you might discoverif you open your eyes and your mind. 3:25
