The impact of aesthetic preference in product design-golden ratio and Korean's preference proportion (2024)

FAQs

The impact of aesthetic preference in product design-golden ratio and Korean's preference proportion? ›

The results show that Korean prefer the 7:10 rectangle the most (Figure 4) in contrast with the result of Fechner's experiment that significantly preferred the 5:8, the Golden ratio the most (Figure 1).

Korean traditional design objects show a clearly shorter ratio (1:1, 1:1.333) than the golden ratio (1:1.618).

“The golden ratio is all about blank space and its relation to the 'pay attention' space,” says Berndt. “There's only so much that people can take visually. This is a guiding principle to help you understand the limits of human attention so you can create something that is aesthetically pleasing.”

If we measure the length and width of the face and then divide the length by the width, the ideal result – as defined by the Golden Ratio – is roughly 1.62. This number is known as Phi, after the Greek sculptor Phidias, who used this proportion in his work.

Visual aesthetic preference refers to people selectively preferring certain visual stimuli that cause them to feel aesthetic pleasure [1]. For example, people tend to find symmetric human faces more attractive than less symmetric ones [2,3].

Companies require a photo, height, and sometimes the family background of applicants as a part of the hiring process. Beauty is often seen as a means for socioeconomic success in the rapidly modernized post-war economy of South Korea, which has seen a sluggish job growth rate after its economic boom.

One concept that has repeatedly emerged as a consistent measure of beauty is the Golden Ratio, often referred to in the context of facial aesthetics as the Phi Ratio. This proportion, 1.618 to 1, is believed to provide the blueprint for what constitutes a harmoniously proportioned face.

In math, the ratio is 1:1.618, but let's not dwell on the numbers; let's look at how this mathematic relationship can improve and advance your art. Many artists, architects, and designers use the golden ratio in their work because it is considered to be the most aesthetically pleasing proportion.

There's no evidence that use of the golden ratio is better than use of other proportions, but artists and designers are always in the business of creating balance, order and interesting composition for their work.

Golden ratio enthusiasts argue that the golden ratio is aesthetically pleasing because it's common in the natural world. The proportions of nautilus shells and human bodies are examples of the golden ratio in nature, but these tend to vary greatly from one individual to the next.

What is the most attractive golden ratio? ›

A visually balanced face is approximately 1.618 times longer than it is wide. The distance from the top of the nose to the center of the lips should be around 1.618 times the distance from the center of the lips to the chin.

The use of the Golden Ratio helps us to understand beauty and how to decipher it. The Golden Ratio can outline what the proportions of the face should be, including the length of facial structures e.g nose length / chin length in relation to other areas. This does not mean that all faces should look the same, however.

The Golden Ratio can also be applied to typography to achieve the perfect balance in text sizing and arrangement. Start by choosing a dimension for your body text, then multiply it by 1.618 to get the size for your headlines.

The two main factors that determine one's aesthetic are appearance and personal connections. As mentioned, appearances are what most people believe to be the only factor, but they are simply the outer shell to our preferences.

Aesthetics refers to the study of beauty and taste, which are subjective oncepts influenced by cultural norms, traditions, and social experiences. People from different cultures have diverse perspectives on what is considered aesthetically pleasing or valuable.

Aesthetic preferences are influenced by a variety of factors. Personality traits, such as openness to experience and mindfulness, have been found to play a role in shaping aesthetic preferences. Exposure to natural environments and specific geometric properties of natural scenes can also mediate aesthetic preferences.

Conclusion. According to the Golden Ratio, a scientific measure of beauty, Jodie Comer is the world's most beautiful woman. Her face closely matches ideal proportions with a score of 94.52%.

If you take a look at photos of famous Korean celebrities, you'll see that most of them have tiny heads under big, bold hair. Ideally, the head to body ration is 1:8, which is a bit extreme for some, but in Korean beauty standards, it's what works. This applies to both men and women.

South Korean pop stars like Kim Ji-soo (Blackpink), Irene (Red Velvet), Jin (BTS), and South Korean actresses such as Kim Tae-hee, Shin Min-ah, and Jun Ji-Hyun are some of the most admired South Korean stars solely because of their looks. What do they all have in common? They fit in the Korean beauty standards.

Some of the proportions they may discuss, as outlined by the Golden Ratio, include: A visually balanced face is approximately 1.618 times longer than it is wide. The distance from the top of the nose to the center of the lips should be around 1.618 times the distance from the center of the lips to the chin.