How is this 80-20 rule helpful in digital marketing (2024)

FAQs

What is the 80/20 rule in digital marketing? ›

The 80/20 rule is a simple yet powerful concept. It suggests that 80% of your social media content should focus on providing value to your audience — whether educational, entertaining, or problem-solving. Only the remaining 20% should be explicitly promotional.

The 80/20 principle (aka the Pareto Principle) states that roughly 80% of the effects come from 20% of the causes. In other words, a smaller effort can result in a greater output. For example, in marketing, it could be that: 20% of a client's marketing channels generate 80% of the traffic.

Simply put, the 80/20 rule states that the relationship between input and output is rarely, if ever, balanced. When applied to work, it means that approximately 20 percent of your efforts produce 80 percent of the results.

This is called the 80/20 rule—80 percent of a company's sales often come from only 20 percent of its customers until it becomes more selective in choosing customers. This "rule" inclines many marketers to use selective distribution.

The rule. suggests that roughly 80% of effects come from 20% of causes. This principle has found applications in various fields, offering valuable insights into productivity, resource.

80% of crimes are committed by 20% of criminals. 80% of sales are from 20% of clients. 80% of project value is achieved with the first 20% of effort. 80% of your knowledge is used 20% of the time.

Productivity. You can use the 80/20 rule to prioritize the tasks that you need to get done during the day. The idea is that out of your entire task list, completing 20% of those tasks will result in 80% of the impact you can create for that day.

Find the best customers

The best customers often bring in most of the profits, meaning 80% of sales may come from 20% of customers. Identifying the 20% of customers who purchase most of your products or services can help you develop marketing strategies to attract more like-minded customers.

How do you use the 80-20 rule to make decisions? ›

The Pareto Principle states that 80% of the effects come from 20% of the causes. If you want to make a real difference in your business, you need to spend the most amount of time focusing on the 20% of things that will give you 80% of your results—and less time worrying about everything else.

You apply the 80/20 rule to everything you do and you focus on becoming outstanding in the 20 percent of tasks that contribute to 80 percent of your results. You dedicate yourself to continuous learning. You never stop growing. You realize that excellence is a moving target.

Over a century of conventional wisdom tells us the success of any direct-response advertising effort depends: 40% on the “List” 40% on the “Offer” 20% on the “Creative”

The 70-30 rule is simple. For every email you send, 70% should be dedicated to providing value – educating, engaging, and building a relationship with your audience. The remaining 30% is your chance to transition subtly into a sales pitch.

It's important to connect with your followers using a healthy balance of content that engages, informs, and promotes your products. In general, you'll want to aim for 50% of your posts to engage, 30% to inform, and 20% to promote.

The 30/30/30 rule states that you should invest 30% of your EPD (engineering, product management, and design) resources on existing customers, 30% on growth, and 30% on debt. As product managers, we certainly want to take requests from our existing customers into consideration.