How to Determine the Value of Your Business & Why It's A Good Idea to Know (2024)

If you're considering taking on an investor, knowing the value of your business is vital to negotiation

Before accepting any money from a potential investor, it's first important to understand the value of your business. This is essential to determine the appropriate amount of the investment and how much of an ownership stake the investor should have—based on their funding and other value they can bring to your company.

4 ways to determine the value of your business

Your business valuation can be determined by a variety of factors, including total assets, total liabilities, current earnings, and projected earnings based on the quality of your idea and market potential. While there's no right way to determine this valuation, it's a good idea to have it looked at from different perspectives, so an investor or potential partner can see you've done your due diligence.

1. Book value of your business (asset value)

Take your total assets and subtract your total liabilities. This approach makes it easy to trace to the valuation because it's coming directly from your accounting/record keeping. However, because it works like a snapshot of current value it may not take into consideration future revenue or earnings.

2. Cash value analysis

If your business has a good understanding of its cash flow analysis, you're already taking into account your current and future potential earnings. This measure can be applied over a specified period of time. If you don't already have this perspective, a CPA, online accounting software, or other type of financial planner can help prepare this for you. Another variation on this can be a discounted cash value analysis, which considers the value of today's money under tomorrow's economic conditions.

3. Revenue multiplier

A less sophisticated but still popular way to determine a company's potential value quickly is to multiply the current sales or revenue of a company by a multiple "score." For example, a company with $200K in annual sales and a multiple of 5 would be worth $1 million. The more confident an investor is about getting a return on their investment, the easier it is for you to command a higher multiple. The multiple used can vary widely based on a variety of factors, including:

  • The industry:Competitivelandscape,profit margins, macros trends, risks, etc.
  • Market potential:Is there a market for your idea?Learn how to test the market for your business idea. If there's potential, how much money does an investor think your business could make in the short or long term?
  • Timing:When will your business start making money, or how fast will it grow? Investors generally like a quick return, but some may be patient enough to stick around long term, with the hope of realizing the full potential of a business' success
  • Management team:The value you and/or your team brings to the company and your ability to improve its potential for growth
  • The idea & the investor:The better the idea, usually determined by how much value or growth potential it offers, the more an investor might pay. Different people may value your idea differently, based on their opinions, expertise and more, so don't take one nay-sayer as the final answer

While the revenue multiplier is considered one of the easiest methodologies to determine the value of your business, for credibility, it's best to have this done by an independent third party.

4. Earnings multiplier

This method, also known as a price-to-earnings ratio, is more widely used if you have shareholders. This method takes the Price Per Share (PPS), the current market trading price of a company's share, and divides it by the Earnings Per Share (EPS). This gives you the net profits earned by the company per share in the market. The higher the EPS, the better. Ultimately, this allows comparison between the share price of a company to similar companies in the market. You may have to prepare two views: one that shows earnings before taxes and one after taxes.

TD Bank also has partnered withBiz Equity to help customers determine the value of their business.

How to Determine the Value of Your Business & Why It's A Good Idea to Know (2024)

FAQs

How to Determine the Value of Your Business & Why It's A Good Idea to Know? ›

A common rule of thumb is assigning a business value based on a multiple of its annual EBITDA (earnings before interest, taxes, depreciation, and amortization). The specific multiple used often ranges from 2 to 6 times EBITDA depending on the size, industry, profit margins, and growth prospects.

What is the rule of thumb for valuing a business? ›

A common rule of thumb is assigning a business value based on a multiple of its annual EBITDA (earnings before interest, taxes, depreciation, and amortization). The specific multiple used often ranges from 2 to 6 times EBITDA depending on the size, industry, profit margins, and growth prospects.

Why is it important to know the value of your business? ›

"It's helpful for the seller to know the range of value they might expect if they expose their company to the marketplace." Notably, independent valuations also are vital in defending against any IRS challenge to the sale price after a transaction — a particular risk when transferring a business to family members.

How do you guess the value of a company? ›

How to Valuate a Business
  1. Book Value. One of the most straightforward methods of valuing a company is to calculate its book value using information from its balance sheet. ...
  2. Discounted Cash Flows. ...
  3. Market Capitalization. ...
  4. Enterprise Value. ...
  5. EBITDA. ...
  6. Present Value of a Growing Perpetuity Formula.
Apr 21, 2017

How many times profit is a business worth? ›

Generally, a small business is worth 1-2 times its annual profit. However, this number can be higher or lower depending on the circ*mstances. If the business is in a high-growth industry, for example, it may be worth 3-5 times its annual profit.

What is the formula for valuing my business? ›

To accurately ascertain a business's value efficiently, calculate its total liabilities and subtract that figure from the sum of all assets—the resulting number is known as book value. This approach to calculating company worth takes into account both existing assets and any outstanding liabilities.

What is the most common way of valuing a small business? ›

There are four common methods used to value a business: market-based, asset-based, ROI-based, and expected future earnings-based valuation.

How much is a business worth with $1 million in sales? ›

The Revenue Multiple (times revenue) Method

A venture that earns $1 million per year in revenue, for example, could have a multiple of 2 or 3 applied to it, resulting in a $2 or $3 million valuation. Another business might earn just $500,000 per year and earn a multiple of 0.5, yielding a valuation of $250,000.

Who can determine the value of a business? ›

Base it on revenue.

Calculate that and determine, through a stockbroker or a business broker, how much a typical business in your industry might be worth for a certain level of sales. For example, it might typically be about two times sales.

How do I value my business? ›

The Net Book Value (NBV) of your business is calculated by deducting the costs of your business liabilities, including debt and outstanding credit, from the total value of your tangible and intangible assets.

How much is my business worth to sell? ›

Take your total assets and subtract your total liabilities. This approach makes it easy to trace to the valuation because it's coming directly from your accounting/record keeping. However, because it works like a snapshot of current value it may not take into consideration future revenue or earnings.

How do you know your worth in a company? ›

Understanding your worth begins with self-awareness. It involves recognizing your strengths, weaknesses, values, passions, and goals. Knowing what makes you unique as an individual and as a professional is the foundation upon which you can build your self-esteem and confidence.

How do you calculate the true value of a company? ›

Asset-Based Valuation is a method used in company valuations to determine a company's worth based on its tangible assets. This approach calculates the company's value by summing up the value of its assets and subtracting its liabilities. Tangible assets may include property, equipment, inventory, and investments.

How much is a business worth with $500,000 in sales? ›

Use Revenue or Earnings as Your Guide

For example, if the industry standard is "three times sales" and your revenue for last year was $500,000, your revenue-based valuation would be $1.5 million. Multiplying your earnings, or how much your business makes after subtracting its costs, is another valuation method.

How much is a business worth with $3 million in sales? ›

Main Street Deals (Sub $3m Revenue)

Companies with under $3m in sales will typically sell for 2.5 – 3.5 X their discretionary earnings (total cash the owner could take out of the company). Smaller companies that are even more owner-reliant will even be lower than that.

What does the average small business sell for? ›

Factors affecting small business valuation

Thus, buyers have to approach the deal as if they are purchasing a job. Businesses where the owner is actively-involved typically sell for 2-3 times the annual earnings of the company. A business that earns $100,000 per year should sell for $200,000-$300,000.

How much should a business be valued at? ›

Base it on revenue.

How much does the business generate in annual sales? Calculate that and determine, through a stockbroker or a business broker, how much a typical business in your industry might be worth for a certain level of sales. For example, it might typically be about two times sales.

What multiple is a business worth? ›

Common multiples for most small businesses are two to four times SDE. Common multiples for mid-sized businesses are three to six times EBITDA.

What is the 1% rule in business? ›

The Main Idea

The "1% Rule" is if you can just consistently and persistently be 1% better at what you do each day, over the course of a year or a decade you will make significant progress.

How do you price the value of a business? ›

Asset Method: This method is simply calculated by taking the difference between business assets and liabilities. For example, if you have $100,000 in assets and $20,000 in liabilities, the value of your business is $80,000 ($100,000 – $20,000 = $80,000).

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